BBA in Marketing
The Marketing program at the University of Texas at Arlington will provide you with outstanding career opportunities in professional selling, marketing research, advertising, purchasing, distribution management, product development, wholesaling, and product management.
Duration
4 years
Starting Date
January, May, August
Tuition Fee
$27,494 per year
Location
Texas City, United States
About the program
Marketing is critically important to businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively.
Marketing centers on the customer and focuses on processes aimed at creating, delivering, and communicating value to customers.
The demand for marketing professionals continues to grow as today’s organizations place greater emphasis on effective marketing as a means of achieving their goals.
Ever increasing worldwide competition, expanding global market, and accelerating technological advancements provide exciting business challenges that the curriculum in the Marketing program at The University of Texas at Arlington is uniquely designed to address.
With a diverse faculty experienced in both practical and theoretical applications, the marketing department at UTA provides insightful learning opportunities that will equip you with the knowledge to meet the challenges of the new economy.
What Will I Learn?
- Customer centric view of the market
- Long-term customer satisfaction
- Development of mutually beneficial relationships
Career Opportunities
- Marketing researcher
- Advertiser
- Purchaser
- Distribution manager
- Product developer
- Product manager
Courses Included
- Effective Business Communication
- Legal and Ethical Environment of Business
- Intermediate Statistics for Business Analytics
- Business Finance
- Managing Organizational Behavior
- Organizational Strategy
- Principles of Marketing
- Operations Management
Interested? Get started today!
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